Allen Consulting, Inc.
Sylvia Allen was on the faculty at NYU for 20 years (as an adjunct) while running her successful event marketing and sponsorship business. She has taught sponsorship all around the world, is considered the world's sponsorship expert, has published hundreds of articles on the topic and is the author of HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES as well as a A WOMAN'S GUIDE TO SALES SUCCESS. The important point? She sells sponsorship for a living so speaks from the perspective of the "real" world.