Robert W. Crawford Lecture Series: Parks and recreation has evolved through six eras in the past 50 years. Which era are you in? 
Thursday, September 17
10:45 AM–12:00 PM
Location: Mandalay Bay D
The six eras constitute the Benefits Evolution Pyramid. The eras are: Activity and custodial; selling; user benefits; communitywide benefits; positioning; and activating positions. Although these have evolved sequentially, contemporary practices of agencies can be found that are characteristic of all six eras. An agency's future financial viability will depend upon how rapidly it can adapt to the upper levels of the Benefits Evolution Pyramid. Delegates will be invited to assess (i) where they and their agency is located on the Pyramid in their thinking and practices; and (i) the implications of that location. Professionalism and innovation characterized Robert W. Crawford’s career in the park and recreation field. Crawford believed in the benefits and merit of a lifelong education, citizen involvement and advancing young professionals and provided these opportunities to his staff and all citizens regardless of age, gender, physical ability, race or economic status when he served as a Commissioner of Recreation in Philadelphia, PA. One of the most outstanding leaders in park and recreation, Robert Crawford’s legacy is recognized through awards named in his honor and is a member of the Recreation and Park Hall of Fame. To continue to build on and share his legacy, a special lecture series was created to be held at NRPA’s annual Congress and Exposition. The purpose of the lecture is to raise awareness of current and future challenges faced in the park and recreation field and contribute to the heritage of the on-going park and recreation movement. Lectures to date have included speakers from a variety of backgrounds and a diverse range of topics.
Distinguished Professor & Mayor Pro Tem, City of of College Station
Texas A&M University