330 - Practical Solutions for Marketing Youth Sports Programs

Thursday, September 28
9:45 AM–11:00 AM

Location: Room 207

Days: Thursday, 28 September
Track: Public Relations/Marketing
Session Type: Education Session
NRPA Three Pillars: Health & Wellness

Programs need to consider multiple ways to promote their philosophy and programming to engage the community and encourage maximum participation. This discussion will allow youth sports administrators to discuss and share a variety of effective marketing strategies to create awareness of program offerings. Marketing youth sports involves more than just promotion — it’s about understanding the customers (parents and participants), and changing your offerings to adapt to the customers’ needs.

CEU Credits: 0.1

Learning Outcomes:
Identify marketing tactics that will allow recreation professionals to reach program goals.
Develop proactive marketing strategies to increase participation in youth programs.
List the essential elements of the marketing plan which are all relevant to youth sports leaders.