128 - Marketing Strategy: From Practical to Practically Insane

Tuesday, September 26
2:35 PM–4:50 PM

Location: Room RO2

Days: Tuesday, 26 September
Track: Public Relations/Marketing
Session Type: Education Session

Pack programs, increase revenues, expand engagement and sell out events. Take your marketing efforts to new heights with practical marketing advice and practically insane case studies. This interactive workshop pairs proven strategies from the fields of business, psychology and behavioral economics with outrageous case studies from highly successful park and recreation campaigns.

CEU Credits: 0.2

Learning Outcomes:
Explain several tactics commonly used to influence consumer behavior.
Describe the factors that contribute toward content “going viral.”
Create program descriptions and promotional copy that better resonate with customers.