112 - How to Handle a Parks & Recreation PR Communications Crisis

Tuesday, September 26
1:00 PM–2:15 PM

Location: Room RO9

Days: Tuesday, 26 September
NRPA Three Pillars: Social Equity
Track: Public Relations/Marketing
Session Type: Education Session

Parks and recreation departments are often faced with public relations crises. These are significant unexpected or unwanted events or issues that threaten to harm the organization's brand, reputation and/or its employees, customers, clients and other key audiences and stakeholders. Through real-world examples, Steve will demonstrate best practices on how to successfully handle a public relations crisis in your department to preserve your reputation in the community.

CEU Credits: 0.1

Learning Outcomes:
Analyze how to handle a public relations crisis in their departments. Participants will be given real-world examples of PR crises and given the opportunity to determine how they could respond.
Discuss effective strategies to cope with a public relations crisis in their departments.
Prepare participants for a public relations crisis by giving them a plan they can implement at their own cities and counties.