339 - How Loyal Are Your Customers...After the Waterpark Explodes?

Thursday, September 28
9:45 AM–11:00 AM

Location: Room 224

Days: Thursday, 28 September
Track: Aquatics
Session Type: Education Session
NRPA Three Pillars: Health & Wellness

Everyone prepares for the aquatic emergency, but are you ready to build loyalty and regain your relevancy after the incident? If you lead the five o'clock news with bad news, how can you be trusted to provide excellent programs and memorable experiences? It can be done — just ask the Antioch Water Park! From chemicals, closures and catastrophe one summer to happy, healthy customers the next. They're not out of the woods yet, but headed in the right direction. Learn from Antioch so you keep your customers.

CEU Credits: 0.1

Learning Outcomes:
Discuss incident preparedness needs beyond the emergency action plan
Analyze the essential elements that are required for maintaining customersin good times and in bad
Create a planning outline that strengthens the services, programs and experiences for all customers following a significant incident