156 - Free to Fee: Tiered program services for all!

Tuesday, September 26
4:10 PM–5:25 PM

Location: Room 206

Days: Tuesday, 26 September
NRPA Three Pillars: Social Equity
Track: Revenue/Customer Service

A discussion of the journey Dallas Recreation Services took, to tier pricing on some of our major programs. We realized that we could not easily explain how previous pricing had developed and that was becoming a political nightmare. We began by researching trends at the time and then developed what we believe is a socially equitable tiered pricing structure for some of our main programs. We have since made minor modifications to the tiers and are constantly evaluating to improve.

Learning Outcomes:
Tiered pricing can provide a socially equitable structure even for municipal entities.
Tiered pricing is defendable in the political arena.