348 - Ditch Your Marketing Plan: Growth Hack Instead

Thursday, September 28
11:30 AM–12:45 PM

Location: Room RO9

Days: Thursday, 28 September
Track: Public Relations/Marketing
Session Type: Education Session

The marketing landscape shifts so rapidly that a rigid marketing plan can quickly leave you struggling to keep up. So scrap your marketing plan and learn how growth hacking techniques from Silicon Valley start-ups, including data analysis, marketing automation, user-experience design and design iteration, can lead to more effective marketing, higher participation and increased revenues, all without breaking the budget.

CEU Credits: 0.1

Learning Outcomes:
learn how to user marketing automation tools to improve marketing efficiency and user experience
learn how marketing can be used in each phase of the user-experience cycle of Discover, Decision, Delivery
learn how to use design iteration and reporting to create a flexible marketing strategy