329 - A Value Proposition: What's My Park Worth?

Thursday, September 28
9:45 AM–11:00 AM

Location: Room RO9

Days: Thursday, 28 September
NRPA Three Pillars: Social Equity
Track: Leadership & Management
Session Type: Education Session

We all know parks can increase health and wellness, provide habitat, reduce urban heat islands and manage storm water. Your park is valuable, but how do you measure its significance? With their positive impact to property values as well as the events or tourism that occur in and around them, our parks are economic engines of our communities. We will learn how to calculate this impact, why it’s important, and how to use the new data to better market our parks and their value.

CEU Credits: 0.1

Learning Outcomes:
Identify data sources and potential partners to assess the economic impact of your parks.
Understand how this assessment can help boost your park agencies value within your community.
Understand how to calculate the property value and/or tourism impact of parks.