321 - 10 Steps to Branding Your Park District's F&B Operation: A Case Study in Doubling Revenue

Thursday, September 28
9:45 AM–11:00 AM

Location: Room RO1

Days: Thursday, 28 September
Track: Revenue/Customer Service
Session Type: Education Session

Golf course and restaurant, waterpark, sportsplex, ice rinks, community centers, banquet venues? Whatever you offer, your visitors are seeking an experience. This session will present a case study of an over-the-top successful implementation of food and beverage rebranding for a park district with multiple amenities. The rebranding and execution increased satisfaction in the overall park experience AND bottom line improvements. Proof of concept demonstrated by examining a park district case study.

CEU Credits: 0.1

Learning Outcomes:
Upon completion of this session, the participant will witness the significant contributions a properly implemented food and beverage operation has to a park district's future.
Upon completion of this session, the participant will understand the major components necessary to transform their food and beverage operation into a profit center.
Upon completion of this session, the participant will be empowered to accept the F&B challenge, realizing the tremendous opportunity to make a lasting contribution to the future of the park district.