Workshop 5C | Creating the Customer Experience: Empathic Brand Advocacy

Wednesday, May 10
4:30 PM–5:30 PM

Location: Illinois Street Ballroom East

Hashtag: #DEAM17

Session Topic: Recruitment Marketing
Session Type: Workshops (all); Workshop C
Days: Wednesday, 10 May

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About This Session
Your company’s brand and culture are really one in the same and it’s your job to help it evolve. So how do you think more broadly to build and maintain the culture and brand you want? During this session, you’ll learn how to broaden your recruiting definition of customers to include candidates, friends, families, hiring managers, etc, while connecting empathy with culture change and brand advocacy. Shaunda and Richard will walk you through a simple case study of a good “customer” experience and you’ll learn where impact can be made in attraction, hiring and onboarding stages.