Workshop 1A | Building Employment Brand for Entry-Level Talent Acquisition

Tuesday, May 9
3:30 PM–4:30 PM

Location: Grand Hall Ballroom

Hashtag: #DEAM17

Session Topic: Recruitment Marketing
Session Type: Workshops (all); Workshop A
Days: Tuesday, 9 May

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About This Session
The National Association of Colleges and Employers (NACE) has paved the way in developing strategies and best practices that have helped guide employers when recruiting college and alumni talent. To provide additional support and insight, this session will draw on employer recruiting benchmarks from more than 700 employers and student survey data on career-related expectations and preferences from more than 20,000 students. Presenters will address on-going challenges related to responding to fast-paced changes in the talent acquisition landscape; building sustainable recruitment strategies for entry-level talent; and understanding what attracts entry-level talent to an employment brand. Attendees will walk away with strategic and practical ideas for building an employment brand and sustainable recruitment strategies among entry-level candidates.