Pre-Con 2B | From Planning to Production: Tips for Creating Highly Engaging Recruitment Videos
Tuesday, May 9
9:00 AM–10:00 AM
Location: Illinois Street Ballroom West
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About This Session
There’s no denying that videos can increase engagement, drive awareness and attract a person to your page faster than traditional text methods. In fact, the average user spends 88% more time on a website with video. As digital marketing evolves, there continues to be a push for videos—even recruitment videos. Follow along as Drew Palmer shares the thought process behind creating a successful recruitment marketing video—including examples of attention-grabbing videos and even some that missed the mark. From planning to production, he will walk attendees though a new way of thinking that focuses on conversations, not performances and how to start with the answers and work your way backwards as you look at your vision for the video. He’ll also share three types of recruitment marketing videos that can showcase your brand, capture a day in the life of your employees and tell the audience a story about your organization.