Pre-Con 2B | Crafting Your Recruitment Message
Wednesday, May 18
9:00 AM–10:00 AM
Location: Edison South
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About This Session
Nearly 70% of your audience's journey is complete before they even speak to a salesperson, or in HR terms, your recruiters. To provide your target audience with the right information, you need to turn your corporate career site into the lead salesperson. By understanding how the brain reacts to stimuli, you can create recruiting tools that actually appeal to the brain's emotional triggers and appeal favorably to your diverse audience of job seekers. During this session, Bryan Gray from MediaSauce will explain the neuroscience behind this recruitment marketing tactic and illustrate proven strategies and approaches that lead to high-impact, effective recruitment. Attendees will also learn how this plays into their retention strategies and how this approach can help build a steady pipeline of highly desirable candidates.