General | Better Reach, Better Experience, Total Control

Wednesday, May 18
1:00 PM–2:00 PM

Location: Grand Hall Ballroom

Hashtag: #DEAM16

Session Topic: Recruitment Marketing
Session Type: General Session

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About This Session

What if you didn’t have to rely on costly third-party services to generate content such as photos of your work environment, recruitment videos, employee testimonials, etc? With the right tools in hand you can develop an infrastructure for your diversity, disability and veteran online presence that can be shaped to meet your needs. Follow along with diversity experts from SHRM and DirectEmployers as they take you through a corporate career site project with Mohawk Industries that illustrates how they gained better reach, developed a better job seeker experience and maintained total control of their recruitment brand.