What’s keeping you up at night? You won’t be sleepless in Seattle! The biennial Communication Summit will challenge you; whether you know it or not, you are a communicator – and your words matter! The meeting will address an array of issues affecting your entire workforce: operations, engineering, legal, customer service, marketing and branding. Intended for non-media staff as well as professional communicators, we will be looking “under the hood” at communications and why and how we do what we do. Learn about developing your elevator speech, managing public information (and dealing with misinformation), what’s the NEW new media, updates on the MUTCD (Manual on Uniform Traffic Control Devices) and signage, working with brands and trademarks and responding to the psychology of the customer. A tabletop exercise around crisis management is also being planned.